Guides
What actually makes a service-business phone ring.
No theory and no filler. The same things we check on paid projects, written for owners who'd rather be on a roof than in a dashboard. Original testing where we have it, honest guesses labeled as guesses where we don't.
Original research
I Asked 4 AIs to Recommend a Roofer. 12 of 13 Got No Link.
Five homeowner questions, four AI assistants, thirteen roofing companies, 260 answers. Only one company got its own website handed to a homeowner as a link.
Read it
August 22, 2026 · 12 min read
Marketing
Home Services Marketing: The Plan
Every channel a home service company gets pitched, scored on three things: what it costs, how fast it rings the phone, and what you still own when you stop paying. Then a plan for three budgets.
September 17, 2026 · 14 min read
Marketing
Restoration Marketing: Leads You Own
A restoration company is hired in the worst hour of someone's week, usually by whoever answered first. Here is every channel that produces that call, and the ones that produce the planned work behind it.
September 14, 2026 · 8 min read
Reviews
More Google Reviews for Contractors
Reviews are the hinge in every guide on this site, so here is the whole system: the link, the ask, the timing, the reply, the rules, and why the count matters for ranking.
September 8, 2026 · 9 min read
Marketing
Plumbing Marketing: What Rings the Phone
A plumber gets hired in two ways, the burst pipe at 9 p.m. and the water heater that has been making a noise for a month. Here is every marketing channel scored on cost, speed, and what you keep.
September 8, 2026 · 12 min read
Web design
Contractor Website Design Guide
A contractor's website gets checked at the shortlist stage, by a homeowner comparing three bids and a property manager confirming you are real. Here is what it has to do for both.
September 8, 2026 · 15 min read
Local SEO
Roofing SEO: The Work, in Order
Roofing SEO is nine jobs done in a fixed order. Here is the whole list, what each one costs, and the parts you should never pay for.
September 3, 2026 · 15 min read
Web design
HVAC Website Design Guide: Booking Calls
HVAC gets hired at two moments a year a roofer never sees, and most HVAC websites are built for neither of them — here is the page-by-page fix.
September 2, 2026 · 13 min read
Lead handling
Roofing Leads Without Buying Them
A lead broker sells the same homeowner to you and three other roofers; a system you own sends the next one to you alone.
August 31, 2026 · 13 min read
Marketing
Roofing Marketing: What's Worth Paying For
Nine roofing marketing channels, each scored on cost, speed, what you keep when you stop paying, and who should skip it, plus a plan for three budget sizes.
August 29, 2026 · 13 min read
AI search
How to Get Your Roofing Company Recommended by ChatGPT
Some homeowners now ask ChatGPT who to call before they open Google. Here is the work that gets you into that answer.
August 27, 2026 · 10 min read
Local SEO
Roofing Company Not Showing Up on Google?
There are three different things people call "Google," you can be invisible in one and fine in another, and the fixes are not the same.
August 25, 2026 · 11 min read
Pricing
How Much Does a Roofing Website Cost?
Every agency dodges this question, so here are the actual tiers, what each one buys you, and my own prices in writing.
July 15, 2026 · 12 min read
Lead handling
Speed to Lead: First Callback Wins the Job
Most contractors lose jobs they already paid to generate, in the hour between the form fill and the callback that never came.
July 1, 2026 · 10 min read
Conversion
The 5-Second Test for Contractor Sites
Five seconds, two questions, one stranger with a phone. The cheapest test of whether your homepage works, and the reason most contractor sites flunk it.
June 18, 2026 · 9 min read
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