Built to book work.
Websites built to turn homeowner visits
into calls.
Websites, local search, and lead follow-up for roofers, restoration crews, and home-service companies. Fixed scope, a written price, everything in your name, and a build goes live in one to two weeks.
- 1–2 WKS
- From kickoff to live site
- 5 SEC
- For a homeowner to judge you
- FIXED
- Scope and price, in writing
- YOU
- Own the site and every lead
Where it breaks
Great companies lose jobs to worse companies with better websites.
It has nothing to do with the quality of the work. The job goes to whoever the homeowner found first, trusted, and could reach. All three of those are website problems.
You're invisible when homeowners search
"Roof repair near me" goes to Google, Maps, and now ChatGPT. If your competitors fill that first screen, or the AI answer, the job was decided before anyone saw your truck.
Your website doesn't look like your work
You do $30,000 jobs, but the site looks like it was built in a weekend in 2012. Homeowners can't inspect your craftsmanship, so they judge the one thing they can see.
Leads call three companies. The fastest one wins.
When a homeowner reaches out, they reach out to everyone. If the form goes to an inbox nobody checks, or the call hits voicemail, you paid to generate a lead for your competitor.
You're renting leads instead of owning them
Lead brokers sell the same homeowner to five contractors and charge you every time. A site that brings in its own calls means you stop paying rent on every lead.
Pricing
Start small or build it all. Fixed price either way.
No hourly billing. Buy a build outright with no required retainer (hosting and your domain are separate, or Site Care from $150 a month), or have the whole thing managed for $349 a month. Either way you get the number in writing before we start, the same way you quote a job.
Build it once
One-time projects. Fixed price, quoted before we start.
Starter Site
From $1,450
One-time · live in about a week
Five pages, done right, for when a full build isn't in the budget yet. Enough to look legit and get the phone ringing.
- Five pages: home, services, about, reviews, contact
- Tappable phone number on every screen
- Form fills go straight to your phone, not an inbox
- Your best reviews and job photos, front and center
- Built so Google and the AI assistants can read it
- You own the site, the domain, and every lead. Upgrade anytime
Website Build
From $2,925
One-time · live in 1–2 weeks
A full website for your company. Every service and every town you work gets its own page, and the whole thing is built to make the phone ring.
- Copy written from your reviews and your calls, in your customers' words
- A page for every service and every city you serve
- Reviews, job photos, license, and guarantees next to every claim
- Form fills go straight to your phone, not an inbox
- Loads fast on a phone; built so Google and the AI assistants can read it
- You own the domain, the site, and every lead
Website + Lead Engine
From $6,500
One-time · site live in 1–2 weeks, then 30 days of tuning (30–45 days total)
The website plus what goes around it: your Google Maps listing, call and form tracking, and a month of tuning after launch.
- Everything in the Website Build
- Google Business Profile built out so Maps has a complete listing
- Call and form tracking set up in your name, so you know which pages produce work
- 30 days of tuning after launch
Or start monthly
One flat number a month. Whatever gets built stays yours.
Site Care
$150/mo
Billed monthly · 3-month minimum
For a site we built or host. It stays up and stays current, and once a month we check that the form and the phone still reach you. Hosting a site we didn't build is $199/mo plus a one-time $250 onboarding, waived with any build.
- Hosting, SSL, daily backups, and uptime monitoring
- Once a month we submit your form and call your number, and time how fast it reaches you
- Two small edits a month: a price, a number, a new crew photo
- A one-page monthly report: calls, form fills, profile views
- The domain, the site, and every lead stay yours. Leave and we migrate it free
Managed Marketing
$349/mo
Billed monthly · 6-month minimum
Site, hosting, upkeep, local search, AI visibility, and new pages as you grow, for one flat number a month. The same kind of deal the subscription marketing companies sell, except the site is yours.
- A custom website: a page per service and per city, added at up to two a month
- Hosting, SSL, and daily backups included
- Local SEO and your Google Business Profile, managed monthly
- AI visibility work, tested monthly across ChatGPT, Gemini, and Perplexity
- The Site Care routine: uptime monitoring, a monthly response test, two small edits, and a one-page report
- The domain, the site, and every lead stay yours, even if you leave
- Leave and we migrate the site to any host you pick, free
Growth Partner
From $975/mo
Billed monthly · 3-month minimum
We run the marketing month to month: site updates, local SEO, content, reviews, and a monthly report. You stay on the jobs. For a site we built or host.
- Site hosting, updates, and new pages as you grow
- Ongoing work to climb and hold the local rankings
- Google Business Profile and reviews, answered and managed monthly
- Paid ads managed for an extra $500 a month or 15% of spend, whichever is greater, only once the site earns them
- Monthly report in plain numbers: calls, leads, and the jobs you tell us you closed
- You call the person who built your site directly, no ticket queue in between
- Leave and we migrate the site to any host you pick, free
Why six months of Managed Marketing ($2,094) can total less than a Website Build: the managed site starts at Starter scope and grows at up to two pages a month, and the fee includes hosting, upkeep, and the monthly search work. A one-time build ships its full scope on launch day. Either way the site and the leads are yours. Your site runs on Riptide hosting (you get your own login at cp.riptidegrowth.co) or on any host you already pay for.
The process
Kickoff to live site in one to two weeks.
Same order every time. The message and the proof get sorted out before anyone touches design, because that is the part most sites skip.
- 01
Foundations
Days 1–2
One working session on your services, service area, and what actually wins you jobs. We pull the words your customers actually use out of your reviews and calls, and the site gets written in those.
- 02
Build
Days 3–8
Design and build: a page for every service and every city you serve, proof beside every claim (photos, reviews, licenses, guarantees) and one clear action on every page. Fast on a phone, because that's where homeowners are.
- 03
Wire it up
Days 9–11
Forms route straight to your phone, and the behind-the-scenes info Google and AI read goes in. On a Lead Engine build, call tracking and your Google Business Profile go in at the same time.
- 04
Launch & grow
Day 12+
The site goes live and gets submitted to Google. Everything is documented and in your name: domain, site, logins. From there, run it yourself, or we stay on as your growth partner and keep feeding it.
Free, no call required
The Service Business Website Audit: 31 checks that reveal exactly why your website isn't producing jobs
The same checklist we run on paid projects. Work through it yourself in an afternoon, or send it to us and we'll tell you which three things to fix first.
It opens right here. Nothing to wait for in your inbox. One follow-up from us, no list.
Questions
The things people ask before booking.
How is this different from a cheap website or a big agency?
Four things, and you can check each one. Who does the work: our team does, start to finish, and the person who builds your site is the one who answers the phone after launch. What you own: the domain, the site, and every lead, in your name from day one. What's in scope: a page for every service and every town you work, tap-to-call on every screen, and forms that reach your phone, all listed in the quote. What it costs: one fixed number in writing before we start, and no required retainer after. A template site or an agency may do some of these. Ask them which.
Do you only work with roofers?
Roofing and restoration are where we've spent the most time, but the playbook is the same for HVAC, plumbing, electrical, remodeling, landscaping, and most local service businesses: show up in local search, look trustworthy in five seconds, respond first. If homeowners or property managers hire you, we can build for you.
I already have a website. Do I need a new one?
Maybe not. That's what the free audit is for. Sometimes the site is fine and the problem is speed-to-lead or local search visibility, which is a much smaller fix. We'll tell you honestly; a rebuild you don't need is bad business for both of us.
What does it cost?
Builds are paid once. The Starter Site begins at $1,450, a full Website Build starts at $2,925, and the Website + Lead Engine starts at $6,500. Where you land depends mostly on how many services and cities need their own pages, and you get an exact fixed number in writing before we start, the same way you quote a job.
Monthly, Managed Marketing is $349 a month on a 6-month minimum and covers the site, hosting and upkeep, local search, AI visibility, and new pages as you grow. It's the same flat-fee model the subscription marketing companies sell, except the site stays yours. Growth Partner starts at $975 a month if you want us running the marketing.
If we built or host your site, Site Care keeps it running for $150 a month: hosting, daily backups, a monthly test that your form and phone still reach you, and two small edits. No hourly billing, no surprise invoices.
Do you do SEO and ads too?
Yes. That's the Lead Engine and Growth Partner work: local SEO, Google Business Profile work, and paid ads, managed for an extra $500 a month or 15% of spend, whichever is greater, once the site actually converts. We won't sell you ads on top of a site that leaks, because that just makes a weak site expensive.
How fast can we start?
Builds typically kick off within a week. We cap how many run at once so each one gets real attention.
Do I have to switch domains?
No. You keep the domain you have. We point it at the new site when it goes live, and nothing about your email changes. If you don't have one yet, we register it in your name, in an account you control, on your card.
What do you need from me?
Your logo if you have one, your license number, 10 to 20 photos of real jobs and crews, your best reviews, and about an hour on the phone to walk us through your services and service area. Waiting on photos is what slows most builds down, so start collecting them early.
How long until it ranks?
The phone number and the form work from day one, so the calls you already get start converting better right away. Ranking is slower and honest numbers matter here: weeks for your own name and for service-and-city pages you already had some traffic on, months for competitive terms in a big metro. Anyone promising rankings in days is selling something.
I already pay a subscription marketing company. Why switch?
Maybe don't. Those programs bundle a lot of software for the money, and if it's working, keep it. The difference is what you keep when you stop paying: with most subscription programs the site, the forms, or the hosting stop working the day you cancel. With us the domain, the site, and every lead are yours from launch, and if you leave we move it to any host you pick for free.
Start here
Tell us about your business.
Fill this out and we'll reply within one business day with an honest read, including a fixed quote, or “your current site is fine, here's the cheaper fix” when that's the truth.
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