Built to book work.
The website, the local search, the AI visibility and the follow-up for roofing, HVAC, plumbing, electrical and restoration companies. Fixed price. Written scope. You own all of it.Websites, local search and follow-up for contractors. Fixed price, and you own all of it.
Shultz Roofing, Houston.
- 8
- service pages
- 8
- town pages
- Oct 2026
- live, in their name
- 01 The website
A page for every service and every town you work.
Built to pass the five-second test on a phone in a driveway: what you do, where you do it, how to reach you. Live in one to two weeks, on your domain, in your name.
Their roof repair page - 02 Local search and the assistants
On the map, and in the answer when a homeowner asks an AI.
The Google profile, the town pages, the structured data and the citations that get your company named instead of the one across town.
Their page for Katy, Texas - 03 The follow-up
Every lead reaches a phone in seconds.
Form fills and missed calls go to a person, tagged with the page they came from. You see which pages produce work, every month, on one sheet.
Their contact page
shultzroofing.com, built by Riptide GrowthSee what we built, page by page
We asked four AI assistants who to call. Here is who they named.
The method, the prompts and the per-company data are published: roofing, HVAC, plumbing, electrical, restoration. Every number in one place: the research hub.
A homeowner asks an AI for a roofer. This is who it names.
One answer from the tests we run for contractors, the same method as the study above. The names are real. If the assistant does not name you, the job goes to the company it does.
We will run the same five questions on your company, free, and send you every answer word for word.
Who are the top residential roofers in Greater Houston in 2026?
August 2026, Greater Houston prompt, four engines, fresh sessions, no location.
Built for companies with trucks, crews and a phone that has to ring.
A fit
- Roofing, HVAC, plumbing, electrical and restoration companies with real work to show.
- Owners who want to own the site, the domain and the leads, not rent them.
- Companies ready to answer the phone when it rings. We build the ring, you do the rest.
Not a fit, and we will say so
- A business with no reviews yet and no jobs to photograph. Get five reviews first; it is free.
- Anyone who wants a guarantee of rankings or lead volume. Nobody honest can give one.
- A site that is already fine. If yours is, the free audit will say so and we will tell you the cheaper fix.
Sound like your company
Tell us what you do and where you work. We reply within one business day, then a short call, then a fixed quote in writing.
Or call (254) 640-7180. Fixed scope, written price, everything in your name.
The things people ask before booking.
01How is this different from a cheap website or a big agency?
Four things, and you can check each one. Who does the work: our team does, start to finish, and the person who builds your site is the one who answers the phone after launch. What you own: the domain, the site, and every lead, in your name from day one. What's in scope: a page for every service and every town you work, tap-to-call on every screen, and forms that reach your phone, all listed in the quote. What it costs: one fixed number in writing before we start, and no required retainer after. A template site or an agency may do some of these. Ask them which.
02Do you only work with roofers?
No. Roofing and restoration are where we've spent the most time, but the playbook is the same for HVAC, plumbing, electrical, remodeling, landscaping, and most local service businesses: show up in local search, look trustworthy in five seconds, respond first. We run the same AI-visibility study on each trade, and every service page is written for its own trade. If homeowners or property managers hire you, we can build for you.
03Who is this not a fit for?
Companies past about fifty people, with several branches and a marketing agency or an in-house marketer already on payroll. At that size you need a team on retainer. We built our work for the owner-run shop under that line: roughly 3 to 50 people, the owner still close to the phone. That is who the fixed written scope and the one-to-two-week build were designed for.
We are also not the place to come for AI chatbots, automations, or software builds. We make sure AI assistants find and recommend you. We do not build them.
04What does it cost?
Every project is a fixed scope and a fixed price, quoted in writing before we start, the same way you quote a job. A build is paid once. The monthly plans are one flat number a month for a defined list of work.
Where a quote lands depends mostly on how many services and towns need their own page. Tell us what you do and where, and you get the exact number within one business day. No hourly billing, no surprise invoices. Before you weigh any quote, put your own job value and close rate into the lead value calculator and see what one more booked job a month is worth.
05I already have a website. Do I need a new one?
Maybe not. That's what the free audit is for. Sometimes the site is fine and the problem is speed-to-lead or local search visibility, which is a much smaller fix. We'll tell you honestly; a rebuild you don't need is bad business for both of us.
06Can you get my company recommended by ChatGPT?
Nobody can promise a placement, and we will not. What we can do is make you eligible: a site the assistants can read, a page for each service and town, plain answers to the questions homeowners ask, reviews and citations that confirm you exist, and a monthly test across ChatGPT, Gemini, Claude and Perplexity so you can see whether it is working. Our August 2026 study found twelve of thirteen roofers had never had their own website linked in a single answer.
079 more questions
07We lose bids we should win. Can you tell us why?
Usually, and the homeowners are the ones who know. Most owners say price and cannot say how they know. Second Look writes down your guess for the last twenty estimates that went elsewhere, sends five questions to those homeowners from your own phone in your name, and reads their answers beside your guess at day fourteen. The gap names the one thing to fix: the quote explainer, the warranty page, the proof on the first screen, or the follow-up nobody made. If it really was price alone, we say so.
08Should I own my website or rent one?
Own it. A rented site on a monthly builder stops working the day you stop paying, and some providers keep the domain, the content and the leads. Everything we build is in your name from day one: the domain, the site, the content and every lead. If we host it and you leave, we move it to any host you choose, free, within thirty days.
09Do I need a page for every town I work in?
If you want to show up there, yes. Google and the assistants rank pages, not companies, and a page that names the town, the work you did there and who to call is what gets you into the map and the answer two towns over. A template with the town name swapped in does not count. We build a real page for each town you actually drive to.
10Do you do SEO and ads too?
Yes. Local SEO, Google Business Profile work, and paid ads, managed for a fee stated in the proposal, once the site actually converts. We won't sell you ads on top of a site that leaks, because that just makes a weak site expensive.
11How fast can we start?
Builds typically kick off within a week. We cap how many run at once so each one gets real attention.
12Do I have to switch domains?
No. You keep the domain you have. We point it at the new site when it goes live, and nothing about your email changes. If you don't have one yet, we register it in your name, in an account you control, on your card.
13What do you need from me?
Your logo if you have one, your license number, 10 to 20 photos of real jobs and crews, your best reviews, and about an hour on the phone to walk us through your services and service area. Waiting on photos is what slows most builds down, so start collecting them early.
14How long until it ranks?
The phone number and the form work from day one, so the calls you already get start converting better right away. Ranking is slower and honest numbers matter here: weeks for your own name and for service-and-city pages you already had some traffic on, months for competitive terms in a big metro. Anyone promising rankings in days is selling something.
15I already pay a subscription marketing company. Why switch?
Maybe don't. Those programs bundle a lot of software for the money, and if it's working, keep it. The difference is what you keep when you stop paying: with most subscription programs the site, the forms, or the hosting stop working the day you cancel. With us the domain, the site, and every lead are yours from launch, and if you leave we move it to any host you pick for free.
Tell us what the phone is doing.
Four fields. We reply within one business day to set up a short call, then send the scope and a fixed price in writing, or an honest note that your current site is fine and the cheaper fix is elsewhere.
- Call
- (254) 640-7180
- Base
- Magnolia, Texas. Houston metro, and anywhere a truck goes.
- Values
- Christian-owned. Proud supporter of the U.S. military and our veterans.