What we do
This is what we build.
Shultz Roofing, Houston. Eight service pages, eight town pages, the Google profile, the answers the assistants read, and every lead to their phone. Live October 2026, in their name.
shultzroofing.com built by Riptide Growth
01
Your website
A page for every job you do and every town you work, built to pass the five-second test on a phone in a driveway.
- Live in one to two weeks.
- Tap-to-call on every screen.
- Your domain, your files, your name.
02
Found on Google and the map
The Google profile, the reviews and a real page for each town, worked every month.
- A page for Katy that says something about Katy.
- Reviews asked for after every job.
- One report a month you can read in ten minutes.
03
Named when a homeowner asks an AI
ChatGPT, Gemini, Claude and Perplexity answer “who should I call” every day. We make your company eligible to be the answer.
- Plain answers to the questions homeowners ask.
- The behind-the-scenes information the assistants read.
- Tested every month. You get every answer, word for word.
Who are the top residential roofers in Greater Houston in 2026?
- 1. Amstill Roofing
- 2. Precision Roof Crafters
- 3. Integris Roofing
- 4. EZ Roof and Construction
- 5. GAF certified contractors near you
- Your company: not named
August 2026, Greater Houston prompt, four engines, fresh sessions, no location.
04
Every lead reaches your phone
Calls and forms go to a person in seconds, tagged with the page they came from, so you know which pages produce work.
- Form fills reach a phone, not an inbox.
- Missed calls get followed up.
- Calls and jobs counted, every month.
Losing bids you should have won? Second Look asks the homeowners why and writes down the gap.
How Second Look runsKickoff to live site in one to two weeks.
Same order every time. The message and the proof get sorted out before anyone touches design, because that is the part most sites skip.
- 01
FoundationsDays 1–2
One working session, about an hour of your time, on your services, service area, and what actually wins you jobs. We pull the words your customers actually use out of your reviews and calls, and the site gets written in those.
- 02
BuildDays 3–8
Design and build: a page for every service and every city you serve, proof beside every claim (photos, reviews, licenses, guarantees) and one clear action on every page. Fast on a phone, because that's where homeowners are.
- 03
Wire it upDays 9–11
Forms route straight to your phone, and the behind-the-scenes info Google and AI read goes in. When the Google Business Profile and call tracking are part of the job, they go in at the same time.
- 04
Launch & growDay 12+
The site goes live and gets submitted to Google. Everything is documented and in your name: domain, site, logins. From there, run it yourself, or we stay on as your growth partner and keep feeding it, with a one-page report each month that takes ten minutes to read.
Pages by trade
Each one is its own page, written for that trade. Open yours.
- Electrical
- Website designSEO, month to month
- Restoration
- Website designSEO, month to month
- Home services
- Website design
What you own, and what happens when you leave
The questions owners ask after a bad experience somewhere else, answered the same way on every job.
| The question | What usually happens | Here |
|---|---|---|
| Who owns the domain? | The agency registers it in their name. Leaving means starting over. | You. Registered to you from day one; we never hold it. |
| Who owns the site and the photos? | The build lives on their platform. Cancel and it goes dark. | You. Files, design and every photo are yours, and we migrate to any host free within 30 days of leaving. |
| Who gets the leads? | Calls route through their tracking number; the list is theirs. | You. Every call, form and chat lands on your phone and in your inbox, in your name. |
| What does the monthly cover? | A retainer with a task list, reported in sessions and rankings. | A written scope, reported in calls, forms and booked jobs, with what shipped and when. |
| How long am I signed for? | Twelve months, auto-renewing. | The minimum term in your proposal, then month to month with 30 days' notice. |
| How do I know it worked? | A dashboard of traffic. | The phone count and the job count, against the month before, every month. |
Every project is a fixed scope and a fixed price, quoted in writing before we start.
Get a fixed quoteNot sure which one you need?
Start with the free 31-point audit.
Sometimes the answer is that your site is fine and the problem is somewhere cheaper to fix.