Large shops
Fifty to five hundred people: what changes, and what the last ten lost bids are telling you
At this size the website is not the problem and the phone is not the problem. The problem is that twelve reps send estimates and nobody knows why the ones you lose go elsewhere. That is where we start.
Who this page is for
- Owners and GMs of roofing, HVAC, plumbing and electrical companies with 50 to 500 people
- Shops with a sales team, more than one branch, and an agency or in-house marketer already in place
- Private-equity-backed platforms that need one honest read of a newly acquired brand
What the read includes
Second Look, per rep
Ten to twenty lost bids, the homeowners asked in your name, their answers beside each rep's guess.
The report read
Your current monthly report, line by line: money numbers, vanity numbers, missing numbers.
The AI visibility test
Five buyer questions through ChatGPT, Gemini, Claude and Perplexity for each branch's town, every answer word for word.
The branch pass
Every branch and town page scored on the five-second test and the trust block, with the fix list.
The one fix, built
The single change the read points at, built into the site or the quote, before any monthly starts.
A written scope and price
Fixed price for the read, fixed scope for the monthly, quoted after the call, never on the phone.
Next step
Tell us what your site is doing today. We reply within one business day, then a short call, then a fixed quote in writing.
Or call (254) 640-7180. Fixed scope, written price, everything in your name.
On this page
A ten-person shop needs a site that gets the phone to ring. A hundred-person shop already has the phone ringing and a CRM full of estimates that did not close. The work is different, and most of what is sold to you at this size is the small-shop package with a bigger invoice.
What changes at fifty people
| At ten people | At fifty and up | What we do about it |
|---|---|---|
| The owner quotes every job | Reps quote, and each one tells a different story | Second Look: the homeowners' reasons beside each rep's guess, read per rep |
| One town, one phone | Branches, service areas, and a tracking number per campaign | A page per branch and per town that passes the five-second test, with the right number on each |
| No marketing spend to audit | An agency report nobody reads | The report read: what it says, what it hides, the number that should be on it |
| Reviews happen or they don't | Reviews by branch and by rep | A review ask owned by a named person per branch, and the ones that name a rep |
| AI answers name a competitor | AI answers name a franchise | The AI visibility work, measured monthly, against the brands the assistants name instead |
How it runs
- 01
The read
Your last ten lost bids across reps, your current report, and the five buyer questions through four assistants. Two weeks, in writing.
- 02
The one fix
The pattern the read points at, built: a quote explainer, a follow-up owned by one person, a branch page, a review ask. Not a rebrand.
- 03
The monthly
Search and AI visibility worked every month, reported in calls, forms and booked jobs by branch, with what shipped and when.
- 04
The quarter
A plain review: what moved, what did not, what the next quarter is. The renewal conversation happens in that document, not in a surprise invoice.
What we do not do at this size
- We do not run your paid media. If you have a good paid team, keep them; our read will tell you if you do.
- We do not replace your CRM or your call tracking. We read what they already hold.
- We do not sign a twelve-month retainer on day one. The read is a fixed-price project; the monthly starts when the read earns it.
Next step
If this is the site you need, tell us about the business below. A written scope and a fixed price come back within one business day.
Questions people ask
We already have an agency. Why would we talk to you?
For the read. It costs a fixed price, it is over in two weeks, and it tells you what your agency's report does not: why the bids you lose go elsewhere and whether an assistant names you when a homeowner asks. Plenty of reads end with keep your agency, fix these two things.
Do you work with private-equity platforms?
Yes, one brand at a time. A newly acquired company gets the same read as any other shop, and the platform gets one page per brand that says what is true today. We do not do roll-up reporting across brands.
How is this priced?
The read is a fixed-price project; the monthly is a fixed scope. Both are quoted in writing after a 20-minute call, never on the phone and never on this page.
Can you work with our in-house marketer?
Yes, and it is usually better. They hold the history; we hold the read. The fix list goes to them if they want it.
What do you need from us to start?
The last ten lost bids with the rep's name on each, last month's marketing report, and the list of branches and towns. An hour of an owner's time across two weeks.
What if the read says our marketing is fine?
Then you have it in writing, you keep your agency, and you have the lost-bid answers, which no agency gives you. We would rather say that than sell a monthly the read did not earn.
Related reading
- Sales
Roofing Sales: Start With Lost Bids
Most roofers cannot say why they lost their last ten bids. Here is how to find out in two minutes of your time and sixty seconds of the homeowner's. - Original research
13 First-Page HVAC Companies, Named in 80 of 260 AI Answers
Thirteen HVAC companies that already hold Google's first page, five buyer prompts, four assistants, 260 answers: twelve got a link to their own site, and 180 answers still named someone else.
Start here
Tell us about your business.
We'll reply within one business day with an honest read, including a fixed quote, or “your current site is fine, here's the cheaper fix” when that's the truth.
Prefer to call? (254) 640-7180